Sales And Marketing Alignment: The Good, The Bad, and The Ugly
Align Your Solutions to Customer Problems Accelerate Sellers’ Credibility with their Buyers Only 36% of salespeople can identify their customers’ problems and fewer can connect the problems to the business impact. Marketing & Sales aligning with the buyer is the first step. It’s the only way to connect your solutions to their problems. And only then can the salesperson add value to the conversation.